We wanted to do something a bit special for the cover, being that it's our first single.
The thing with first singles is, hardly anyone buys them, but the people who did can say "I was there at the beginning, I helped this band become what they are now" (whatever that might be).
Ages ago we had this idea to arrange the covers into a big square and paint across them, so that each single is a little piece of something bigger. The beauty of it is, that's essentially what you get when you buy an album/single, you buy a piece of the band. You're watering the plant, as it were.
You can see the video of the cover being painted here: